In Summer 2022, Ford held a series of drive in movie theaters across the country, each themed along one of their iconic vehicles.
For the Bronco, we took to the great outdoors, creating a one-night only experience in Jackson Hole, WY, where we premiered Jimmy Chin's new series Edge of the Unknown.
Before the film screening, Jimmy Chin hosted a panel with other outdoor adventurers and Ford's Bronco Ambassadors.
From custom signage to the movie snacks, every element of this activation was designed to bring the spirit of Bronco to the experience.
Hundreds came out to Bronco Theater and watched the screening under a gorgeous sunset among the Grand Tetons.
CW: Tania Taiwo
CDs: Stuart Jennings and Eric Helin