Sutter Health is Northern California's largest hospital network.
We made a campaign to show what set them apart - From nurses that help kids decorate their masks to make surgery a little less scary, to cutting edge stroke-detection technology.
It’s not just one thing, it's a thousand things, big and small.
We made a lot of work to prove out that claim of "a thousand things" including many 15s
(and many more :15s if that can be believed)
We also made an anthem:
Also a ton of OOH, radio, print social, brand actions --- 
the campaign has kept going towards that goal of "a thousand things"
CW: Cristian Zerbal
CDs: Meredith Karr
ECD: Jamie Barrett